ĐÔ 37

Visual Brand Identity Design

ĐÔ 37, inspired by the vibrant energy of sustainable agriculture, was established with a mission to connect communities through clean, natural, and high-quality agricultural products. Founded by a group of passionate women, the cooperative is dedicated to promoting Vietnamese agricultural values, empowering women, and delivering health-conscious solutions for families.

CHALLENGE
Develop a brand identity that captures the heart of ĐÔ 37’s mission: bridging nature and community through sustainable, trustworthy, and approachable imagery. The identity should emphasize the cooperative’s commitment to quality, sustainability, and its heartfelt connection to local farmers and consumers.

SOLUTION

Logo:

The logo for ĐÔ 37 is designed to embody the brand’s essence of clean, sustainable agriculture and its heartfelt connection to nature and community. The design takes inspiration from traditional seal stamps, symbolizing authenticity and trust. Its earthy green tone reflects freshness, vitality, and a commitment to environmental sustainability, while the rounded, bold typography exudes approachability and reliability. The tagline “Dành trọn tâm huyết” emphasizes the brand’s dedication and wholehearted commitment to quality and care.

Character Design “Đô”:

The character “Đô” serves as the heart of the ĐÔ 37 brand, embodying energy, playfulness, and a love for nature. With a curious and lively personality, Đô connects with the world around him, symbolizing the brand’s commitment to sustainability and community values. As the face of the brand, Đô fosters an emotional bond between customers, farmers, and the community, promoting the message of clean agriculture and sustainable development.

Natural Color Palette:
Using banana leaf green and deep green, the palette conveys freshness, trust, and harmony with nature.

Organic Patterns:

Organic motifs inspired by banana leaves embody growth, resilience, and the sustainable agricultural roots of Vietnam.

CONCLUSION

Through the lively spirit of Đô and the harmonious, nature-inspired design, ĐÔ 37’s identity becomes a heartfelt celebration of clean, sustainable agriculture and community connection. Each design element tells a story of trust, growth, and dedication to nurturing both people and the planet. By blending authenticity with creativity, the brand embodies its vision of not just offering products, but cultivating meaningful relationships and lasting value that resonate deeply with its customers. This identity reflects ĐÔ 37’s unwavering commitment to creating a greener, more connected future—one filled with purpose, sustainability, and shared joy.